Sig Rogich

 Political Strategist - Former US Ambassador





Sig Rogich, President

The Rogich Communications Group


The Honorable Sigmund “Sig” Rogich is President of The Rogich Communications Group, a national and international business facilitator, public relations, and crisis management firm. He is the Founder of R&R Advertising, Nevada’s largest advertising and marketing firm, and has been integrally involved in re-direction and re-inventing Las Vegas marketing for than 30 years.

Sig Rogich is the former United States Ambassador to his native country of Iceland and was a White House Senior Assistant to former President George H.W. Bush. The former National Advertising Director of President Ronald Reagan’s re-election campaign, Rogich currently serves as National Finance Co-Chairman for The Republican Governor’s Association and has served in the same capacity in Nevada for President George W. Bush.

Before joining the White House, Mr. Rogich was the president and founder of R & R Advertising, the largest advertising and marketing firm in the State of Nevada. During the course of his career, he has participated in over 200 political campaigns. Most recently, Mr. Rogich served as director of advertising for the Bush/Quayle '88 campaign.

Mr. Rogich graduated from the University of Nevada-Reno (B.A., 1967). He has two daughters and resides in Las Vegas, NV.